Sponsored posts

These are ads that appear in a user's Facebook news feed and are designed to look like regular posts. Sponsored posts can include text, images, and videos, and can be targeted to specific audiences based on demographics, interests, behaviours, and more.

Carousel ads

These ads allow you to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, and each one can have its own link and call-to-action button.

Video ads

These ads are similar to sponsored posts, but they feature a video instead of a static image. Video ads can be used to tell a story, showcase a product, or offer a tutorial, among other things.

Messenger ads

These ads appear in a user's Facebook Messenger inbox and can be used to start a conversation with customers. Messenger ads can be automated or personalized based on user interactions.

Targeted ads

Targeted ads are ads that are shown to users based on their interests, behaviours, and other characteristics. These ads can appear in a user's news feed, in the right-hand column, or other places on Facebook.

Sponsored posts are a type of Facebook ad that can be targeted to specific audiences based on demographics, interests, behaviours, and more. Targeted ads, on the other hand, are ads that are shown to users based on their interests, behaviours, and other characteristics, and can include various ad formats such as sponsored posts, carousel ads, video ads, etc. In other words, targeted ads are the broader category of ads that includes sponsored posts as one of their formats.